The worldwide tablet grew 11.5% year over year in the third quarter of 2014 (3Q14) with shipments reaching 53.8 million units according to preliminary data from the IDC research group (www.idc.com). Apple remains the number one tablet vendor.
Marked by back-to-school promotions and US appetite for connected tablets, the third quarter also saw shipments grow sequentially by 11.2% compared to 2Q14.
"Not only is the US market one of the largest for tablets, but third quarter results also indicate that this is where the growth is," says Jean Philippe Bouchard, IDC Research Director for tablets. "We saw Verizon continuing to sell connected tablets at a fast pace, a strategy that we believe other carriers will replicate in following quarters. We also saw RCA enter the top 5, impacting the entire US market and worldwide ranking with one large deal linked to back-to-school and channel fill ahead of Black Friday. Those two...| Read more »