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Why the iPhone was a success |
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Saturday, 08 March 2008 |
While searching for things to post I came across a good rational for why the iPhone has been so successful. c|net's news.com sums it up best. Apple didn't sell the iPhone to the IT or industrial groups, they went for the consumers. All other smart phones have been built around the enterprise, but Apple built it around the end user.
"Despite sitting out the first few years, Apple has arguably vaulted
ahead of its competition in just 12 months. The other players in this
industry came into smartphones building them for businesspeople and
their IT masters. Then they tried to woo the consumer."
Another interesting read on the iPhone and the SDK.
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