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Do Macs make you more creative? |
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Friday, 21 March 2008 |
 It might be that the entire Apple "Think Different" campaign was more of a success than realized. Researchers at Duke and Waterloo Universities say the Apple logo makes people more creative.
In a visual acuity test, where they flash an image for a nano-second or so, people were asked to identify a use for a brick after being flashed different company logos. The people who saw the Apple logo consistantly came up with a more creative use for the brick than the people who had other logos flashed on them (i.e. IBM). So if you are getting into a creative slump, reboot your mac and gaze at the wonderous Apple logo as your machine comes back to life, sparking new ideas in that brain of yours.
- From Gear Log via the Apple Blog -
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