To mark World AIDS Day 2014, Apple and app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation.
For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, Nov. 28, and Monday, Dec. 1.
"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give," says Tim Cook, Apple’s CEO. "For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the...| Read more »